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Best Sellers | | Home Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV | |
|  | |  | | | Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV | | | | | SKU:
| | In Stock | | Availability:
Usually ships in 1-2 business days | | | | | | Sony BRAVIA XBR7-Series LCD HDTVs leverage our HD expertise to deliver Full HD 1080p resolution and stunning picture performance. A BRAVIA Engine EX fully digital video processor helps reduce noise, sharpen image detail, and improve color accuracy, while Motionflow 120Hz technology enhances motion to deliver a smoother and clearer looking picture. An Advanced Contrast Enhancer (ACE) circuit dynamically adjusts contrast, producing deeper blacks in dark scenes while preserving shadow detail, and Live Color Creation technology works in concert with a special WCG-CCFL backlight to further refine colors and deliver a more realistic picture. In addition, DMeX functionality3 lets you expand your HDTV’s capabilities when you attach optional BRAVIA Link modules (sold separately). | | | |
List Price:
| $2,099.99 | |
Our Price:
| $1,199.99 | |
You Save:
| $900.00 (43%)
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| | Product Details | | Product Length: | 44.5 inches | | Product Width: | 5.0 inches | | Product Height: | 23.75 inches | | Product Weight: | 52.0 pounds | | Package Length: | 53.0 inches | | Package Width: | 28.5 inches | | Package Height: | 9.3 inches | | Package Weight: | 66.6 pounds | | Average Customer Rating: |  based on 33 reviews |
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| | Features | 16:9 Full HD 1080p Resolution Panel (1920x1080)Motionflow 120Hz technology delivers natural motion )BRAVIA Engine EX fully digital video processorAdvanced Contrast Enhancer circuit (ACE)x.v.Color technology
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| | Customer Reviews | Average Customer Review:
Write an online review and share your thoughts with other customers.
 I love it! Jul 02, 2009
I bought this TV in mid-March and was so happy with it that I bought a 2nd one recently when the price dropped. The high definition picture quality is fantastic and the standard definition is very good. I'm not an audiovisual engineer and I have not fiddled with the settings but it looks great to me. I did tons of research all over the web and at Consumer Reports and ended up here.
One caveat: it doesn't bother me, but I can notice a slight white tinge at the corners when the set is coming on with a black screen, or with a very dark scene showing. I believe this is called flashlighting and is common to all lcd's as I've looked around on the internet. It doesn't bother me and I never even noticed it until I was looking for it because of some of the other reviews. If you are much more picky than me this could be an issue, but from what I've read it sounds like it may be difficult to find an lcd that is free of this.
Pilot/Forward Air delivered and set both tv's up and I have no complaints. I'm done with Best Buy. I love this tv!
Beautiful Jun 12, 2009
Everything about the TV is beautiful, the way it looks, sound quality, and especially the picture. This was the first time I purchased a major TV so naturally I did tons of research. There were several I was considering. Reading all the reviews was very helpful in my decision making process, which is why I am writing this review. I do not think I could have made a better choice. The picture quality is perfect. Everything was easily put together. I would recommend this TV to anyone who is looking.
Who said samsung has the best 40 incnhers???? Jun 06, 2009
I've owned 3 HDtv's so far... HP 20 inch, Samsung 26, Sony bravia 32xbr9... but i just wasn't satisfied so i decided to take the 40xbr7 for a spin...I needed something bigger, beautiful, and with solid features...
Simply put, this is amazing. I'm tempted to give a long review but for now, i'll just give the basics:
Design - The floating class design is just a beauty to behold. The sony logo also illuminates when u turn the tv on...of course you can go into the settings to turn it off if you like. Other indicators on the screen are also illuminated. Even on the transparent floating glass, power is illuminated green, if u go on standby it will too. The remote has a blue backlight as well!!!
Sound: The speakers are way better than that on the 32xbr9 and the samsung 40 incher. Honestly, without hooking up ur speakers, you get pretty good quality sound, with no rattling!
Picture: It's an XBR, what more can i say. It also has Picture & Picture so while i'm playing poker on my ps3, i can watch cable at the same time.
I just love this tv and i'm sure u would too... its a beauty and performs like a matador!
Sony is Sony Jun 05, 2009
This has to be one of the nicest LCD's I have seen in a while. I was wanting the bravia 3, with 240hz, but settled on this one as it saved a fortune. Shipping was fast and well... Its a Sony. Fluidity of movement is impecible, fit and finish is traditional sony. You get what you pay for, and for the money this one is totally worth it.
2 of 3 found the following review helpful:
Best looking picture out there May 18, 2009
This is my second lcd tv. I have a 40 inch samsung that is two years old and this sony. First off, you will definately notice the stunning picture of this tv. It is amazing. Compared side by side to the other tvs at a store its no question this sony has a better picture than other tv's in its price range. The HD signals through my direct tv hd dvr look great but the best picture for me is through my ps3 while watching blu rays and ps3 games. The picture is crystal clear with bright colors, deep blacks, and bright whites. It blows my old samsung out of the water in this area. Even standard dvds look great. With that said if you are going to hook your hdtv up to just standard cable or just digital cable then you really should not buy this tv. The picture is good but not worth the money if you aren't going to hook up to hdtv. The sony really shines and shows its value with the hd signals. This is the high point of this tv. The only bad part which i am still trying to learn to live with is the fact that this tv has the "flashlighting" effect in certain corners of the tv when the tv is dark. I believe this is caused by the backlighting which you can turn down but if you turn it down then you picture will lose its vividness. It really does ruin the picture when there are dark scenes but typically it is only the size of a tennis ball and usually only in the top left corner of my tv. Also, most of the time it will only appear when the entire screen is black exept for text or a really small picture on the screen. From there things are not as good but still very good. The next good thing about this tv is the number of hookups. This tv has everything you need to run at least 4 hd sources into, an ethernet input, pc input and most importantly an optical audio output for my surround sound speakers. The only thing missing is an hdmi output for audio which would have been nice. The tv also has an usb input on the side which is great for putting pictures and music onto your tv without having to get to the back of the tv. I am not sure what the total built in storage is but this would be really cool to have for storing pictures directly onto your tv and not have to get out the camera each time. WHile were are here the menu itself is really easy. If you have any experience with Sony producs then you know the X bar menu thing. It looks and behaves the same as the PS3 and PSP menus. Its really easy to use and all the adjustments for the tv itself are all in one or two areas which is nice and easy to use and find. The sound is just okay on its own. It does have the surround sound effect which you can toggle on or off. I have found it is good for movies but not so good for channels like ESPN. I personally run everything into a receiver which goes out to surround sound speakers so the audio isn't an issue for me but may be if you don't plan on running the audio to a separate system. With this said the audio is on the same level as my Samsung and is better than other LCD tvs that have no other speakers. This is a downside to buying an lcd with just about any model. The only part of the tv that is taking some adjusting is the motion enhancement part of the tv. This is the first tv with 120hz refresh rate and I just cannot get used to the tv when there are action sequences or fast movement on the tv. The tv smooths out the blur from scenes but makes the shot look fake or a little funny. I haven't adjusted yet but am trying. This may be one thing to take into consideration. It really does work well at smoothing out rough scenes and I really want to plug in some blair witch project to really test it out. Finally, the tv comes with a stand and a remote with a back light. It is a really sleek looking tv and looks good in our family room.
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Consumer Reports Says: Buy HDTV at Amazon!
Washington, D.C. (October 31, 2008) -- When it comes to price, Consumer Reports says shoppers are most likely to find the best deals online. And the publication called three ecommerce sites "standouts" in this year's Consumer Reports ratings of electronics stores: Amazon.com, Crutchfield.com and B&H (bhphotovideo.com)
The magazine's survey was based on more than 38,000 purchases of electronics, including flat-screen TVs, between January 2007 and June 2008. The report indicated that online stores consistently offered better prices. (The magazine's full report can be found in its December 2008 issue.)
"Buying online can be better," the magazine said in a press release. "The higher-rated electronics retailers in Consumer Reports annual reader survey are Web sites. Readers who bought online rated their overall satisfaction at 90 out of 100 -- higher than those who bought in a store. Additionally, many Web merchants offer free shipping, even on TVs, which could spare the hassle of struggling to fit a bulky carton in the car or paying a local store for delivery."
Consumer Reports said that while no single retailer scored excellent in all shopping categories, Amazon.com and Crutchfield.com came closest.
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